andy mathers

• web and mobile interface design
• strategy & content planning
• information architecture
• user experience design planning
• prototyping and wireframe development

Responsibilities included design, strategic planning, development and management of interactive media including web-based applications, e-commerce implementations, email marketing, and database-driven websites for both B-to-B and B-to-C companies. Unified sound business strategies with functionality while delivering the information in an engaging environment with focused attention to ROI. Continually monitored new online marketing opportunities, technologies and trends.

Lead the development of a new corporate identity and web site design for this online insurance agency backed by AIG, Kemper Insurance and Prudential Financial Group. Responsibilities included creating visual standards and materials for sales and marketing, intranet and
Internet GUIs and direct mail for strategic marketing partners.

Responsible for the development of interactive media business solutions from both an aesthetic and functional perspective. Projects included the design and development of Internet, extranet and intranet web sites, interactive presentations, kiosks and CD-ROM applications for clients such as Johnson & Johnson, Comedy Central and Juniper Bank. Assisted in the management of six person creative and production department.

Responsible for design, production, and management of the hospital's consumer based web site KidsHealth.org. Oversaw and designed the new identity for the site. Duties also included the art direction for a video production aimed at assisting parents and children as well as overseeing the creation and implementation of an online publishing system for the KidsHealth.org web site.

Responsible for design, production, and management of an array of print, world wide web, cd-rom and interactive presentations for such clients as FleerSkybox, Certainteed, Rollins Trucking and Kiwi Shoe Care. Strong communication skills allowed for direct contact with clientele in conceptual development, design, production and project management. Duties also included creative direction of a five person
creative staff.

Oversaw the design and production for multimedia applications including CD-ROM, interactive presentations, and the world wide web. Duties also included scheduling and project managing both multimedia applications and traditional print collateral.